Project Deliverables

Logo Design

Brand Identity Design

Primos Logo Design

About Primos

Primos, a California-based taco truck and street food venture, serves top-notch street-style tacos at various events across the state, from festivals and concerts to fairs and food truck gatherings. 

Project Brief

This project involved the creation of a brand identity for Primos taco truck catering business. Primos is committed to delivering high-quality food at affordable prices. We created a versatile logo and brand guidelines that embody Primo’s values of excellence and accessibility, ensuring a vibrant and inviting visual identity across all platforms.

Primos hat mockup

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