The project goal was to transform the client’s document into a compelling digital brochure. This brochure would serve a dual purpose — generate leads and educate the target market about their services. While adhering to brand guidelines, the design brief encouraged an engaging, fun, and vibrant style. Given creative freedom, we started with research on the company, its audience, and its competitors. Based on this research, we crafted a cohesive and captivating design utilizing the brand’s colors, and flat illustrations throughout.